Tag: Brand Identity

Branding for Nonprofits

Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He explained the difference between brand and brand identity and used stories and case studies […]

Confusing Brand with Brand Identity

I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”.  This was surprising to me on two levels.  First, the consultant in question was billed as a branding expert.  […]