The Happiness Advantage
What if happiness is the most powerful brand strategy no one’s paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining OLIPOP as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.
