Tag: Paid Search Marketing

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]

Managing PPC: Google AdWords Explained

You’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to […]