Tag: PPC

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]

Managing PPC: Google AdWords Explained

You’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to […]

Three Benefits of Digital Marketing

You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver […]