In this episode of Brand Story, our president, Steve Gilman, is joined by William Mellis and Eric Markgraf, co-founders of Jupiter Festival, to discuss the vision behind a new global gathering designed to shape the future of content.
The future of content needs a different kind of conversation.
In this episode, William Mellis and Eric Markgraf introduce Jupiter Festival, a new global event created to bring together leaders from media, marketing, entertainment, sports, and technology. Rather than building another trade show, they’ve designed an experience centered on learning, collaboration, and meaningful conversations about where content is headed.
The discussion explores why today’s brands need to think beyond traditional advertising, how owned content and intellectual property are reshaping the industry, and why the rapid pace of change has created a need for new ideas and new relationships. William and Eric also share the thinking behind the Jupiter brand, the festival’s intentionally different design, and their vision for creating an event where curiosity and connection take center stage.
At its heart, Jupiter Festival is built on a simple belief: the future of content will be shaped by the people willing to learn, challenge assumptions, and explore what’s next.
