Scott Witthaus, Editor, Educator, and Founder of Witthaus Editorial, returns to talk about the creative culture and AI’s impact with our president, Steve Gilman.
In our very first episode of Brand Story, we sat down with editor, educator, and creative problem-solver Scott Witthaus. In this episode, Scott returns to reflect on the industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator.
From his 170-mile trek on the Camino de Santiago to his work mentoring students, supporting nonprofits, and editing some of advertising’s most compelling stories, Scott reminds us what creativity is really built on: lived experiences, curiosity, and the courage to keep learning. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.
Whether you’ve been listening since Episode 1 or found us somewhere along the way, thank you for being here.
