Tag: Storytelling

Crafting the Right Marketing Mix

Crafting the Right Marketing Mix

Podcast

Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.

Creating a Video Content Strategy

Creating a Video Content Strategy

Podcast

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

Content Marketing Simplified

Content Marketing Simplified

Podcast

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Herra Communications, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.

Brand Story Breakroom: Magic Candy & Buzzword Bingo

Brand Story Breakroom: Magic Candy & Buzzword Bingo

Podcast

What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.

Mission-Driven Branding

Mission-Driven Branding

Podcast

Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer’s perspective and the power of branding to make a positive impact on the world.