As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
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Why Content Is Key to SEO
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
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Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, a …
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Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should te …
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5 SEO Myths
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless of industry or business size. SEO is just for large b …
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