Once upon a time, SEO was simple. You wrote something good. It ranked. People clicked. The internet rewarded your effort. That era is over. Welcome to the era of zero-click internet, where people still search, but your content doesn’t get […]
As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic from search results has become difficult for many brands. Standing out from the competition and getting in front of your audience with the right content at the right time is crucial. That’s where Search Engine Optimization (SEO) becomes your brand’s best friend.
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]