Decoding Digital Marketing
As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
Tag: SEO
SEO Basics: How to Get More Traffic From Search
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic from search results has become difficult for many brands. Standing out from the competition and getting in front of your audience with the right content at the right time is crucial. That’s where Search Engine Optimization (SEO) becomes your brand’s best friend.
Why Content Is Key to SEO
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]
Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what […]