No matter your professional role, understanding B-roll and how it can be used will drastically improve any video projects you are a part of.
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Make Your Message Pop with Animated Text
Use animated text to elevate your messaging. Create attention-grabbing content that keeps audiences engaged.
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Tips for Compelling On-Camera Interviews
Making people comfortable in an interview setting takes time and effort, but it’s hard work that delivers great results.
Read more of Tips for Compelling On-Camera InterviewsThe Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
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Meet Our New Production Van
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
Read more of Meet Our New Production VanBehind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.
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Highlights from 2014
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
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Shooting A Video? Never Fly By The Seat Of Your Pants
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I won’t be telling the best st …
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The Llamas Stole the Show
We recently spent a few days on location interviewing people for new testimonial spots for one of our clients. As always, we really enjoyed meeting new people and hearing their stories. One of the people we interviewed had llamas, goats, and four dogs. …
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It’s Fun to be Green
If you’ve been to Gravity’s office recently, you couldn’t help but notice our new color scheme – green. No, we’re not re-branding. We’re in the middle of a shoot that uses a green screen as the background. This will allow us to change the background in …
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