Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.
Read more of Meet Our New Production VanHere at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.
Read more of Behind the Scenes of a CommercialIt’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. …
Read more of Highlights from 2014Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I won’t be telling the best st …
Read more of Shooting A Video? Never Fly By The Seat Of Your PantsWhile there are many things to be said about BMW’s series of ads for their new all-electric sports car, I would like to focus on how director Gus Van Sant executed the brand message of BMW visually. To say these ads are compelling and beautifully shot …
Read more of Visually Execute Your Brand MessageWe recently spent a few days on location interviewing people for new testimonial spots for one of our clients. As always, we really enjoyed meeting new people and hearing their stories. One of the people we interviewed had llamas, goats, and four dogs. …
Read more of The Llamas Stole the ShowIf you’ve been to Gravity’s office recently, you couldn’t help but notice our new color scheme – green. No, we’re not re-branding. We’re in the middle of a shoot that uses a green screen as the background. This will allow us to change the background in …
Read more of It’s Fun to be GreenAt Gravity Group we have a lot of great video production equipment – but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should consider: 1. Master Your Audio The democratization of video …
Read more of 5 Ways to Make Sure Your Video Stands OutEver see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors – oh my!) and time it takes to shoot a high-quality TV spot. Sure, you could take short-cuts, but since the end result rep …
Read more of Behind the Scenes at a TV Shoot