Zero-Click Search Is Here—Now What?
Zero-click search is changing SEO. Learn how to adapt your strategy to stay visible, relevant, and competitive—no guesswork, just smart action.
Tag: Paid Search Marketing
Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]
Managing PPC: Google AdWords Explained
You’ve seen the paid ads that appear on search results pages (SERPs), and there’s a good chance that you’ve even managed one of these paid search or Pay Per Click (PPC) campaigns. I’ve found that many marketers are able to […]