Let’s take a look at some great ads that keep copy concise without sacrificing creativity!
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7 Essential Marketing Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Read more of 7 Essential Marketing Books for Business LeadersThe Classic Rules of Comedy…in Marketing
Here are a few examples of comedy and marketing coming together, as well as a few classic rules of comedy to keep in mind if you’re trying to bring the funny into your campaign.
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Shooting A Video? Never Fly By The Seat Of Your Pants
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I won’t be telling the best st …
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The Soda Wars
Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the difference between Coke, Pepsi, and the sketchy off-brand s …
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