In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative, you often get empty messaging and wasted opportunity. […]
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results are looking very positive. I believe that […]