Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to find success.
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic from search results has become difficult for many brands. Standing out from the competition and getting in front of your audience with the right content at the right time is crucial. That’s where Search Engine Optimization (SEO) becomes your brand’s best friend.
Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.