Our step-by-step guide will help you lay a strong foundation for your web project, from prioritizing goals, to defining your audience and forming your web team.
Tag: Content Strategy
The statistics don’t lie; Instagram is a pivotal social platform in today’s mobile and social world.
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.