Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
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PROJECT
Power in Numbers: Strategies for Managing Your Social Brand as a Team
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
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What is Brand Storytelling?
A conversation about brand storytelling and its role in growth, and where marketing fits in.
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Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
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Is Brand Personality Important?
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …
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