Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.Read more of Telling Your Brand Story
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team
A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …Read more of Is Brand Personality Important?