How a Brand and Marketing Assessment Can Help Your Business
Discover how a brand and marketing assessment gives you clarity, direction, and real answers to what’s working, and what’s not, for your business.
Tag: Brand
Experience is Brand
In episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables and a system where everything from strategy to media to brand experience works together.
Zero-Click Search Is Here—Now What?
Zero-click search is changing SEO. Learn how to adapt your strategy to stay visible, relevant, and competitive—no guesswork, just smart action.
Branding Beyond Algorithms
In episode 92 of Brand Story, we welcome back Rand Fishkin, Cofounder & CEO of SparkToro, to talk about brand vs. algorithm, the value of real audience research, and the dangers of chasing attention without purpose. He shares the story behind SparkToro, why so many marketers don’t actually know their audience, and how optimizing for vanity metrics can lead you astray.
The Happiness Advantage
What if happiness is the most powerful brand strategy no one’s paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining OLIPOP as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.