Tag: Brand

Fearless Design

Fearless Design

Podcast

What does it look like to lead with both intuition and intention? As Partner and Global Head of Design at Known, Aya Baeshean brings a fresh, fearless perspective to the world of branding. In episode 87 of Brand Story, Aya shares how her early experiences as a multicultural, multilingual child shaped her creative voice and ultimately her approach to leadership. She opens up about the power of immersive travel and volunteer work, the importance of emotional safety in creative teams, and how breaking down traditional structures can lead to better, faster, more human work.

Designing Iconic Products

Designing Iconic Products

Podcast

Industrial design impacts our daily lives more than we realize. But what separates good design from great design? In episode 86 of Brand Story, we hear from Robert Brunner, Founder/Partner at Ammunition, about the philosophy behind creating industry-defining products. From game-changing innovations like Beats by Dre and Square to the balance of risk, creativity, and business strategy, we dive into the impact design has on shaping culture and brand perception.

How Brand Experience Shapes Customer Loyalty

How Brand Experience Shapes Customer Loyalty

Blog

Think about the last time you chose one brand over another. Maybe it was a coffee shop, a clothing brand, or even a bank. Was it because of their tagline? Their logo? Probably not. More likely, it was something deeper. […]

Season 4 Favorite Moments

Season 4 Favorite Moments

Podcast

From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.

Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.

Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Tara Lawell with host, Steve Gilman.

Customer-Centric Innovation

Customer-Centric Innovation

Podcast

The best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.