Sentara RMH Medical Center

Case Study

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“Gravity Group brings unique ideas to address our marketing and advertising needs at Rockingham Memorial Hospital. Their end products are fresh and attention-grabbing. We received many compliments, and the bottom line is that our business grew as a result. The team at Gravity are true professionals who seek to understand the needs of their clients and bring a solution to set them apart from the clutter in media.”

– Jim Krauss, President, Sentara RMH Medical Center

Sentara Rockingham Memorial Hospital (SRMH) is a 238-bed community hospital serving close to 218,000 residents throughout the Shenandoah Valley. They have served the community since 1912, beginning as Rockingham Memorial Hospital, and evolving to Sentara RMH Medical Center after joining the Sentara Healthcare system in 2011.

Gravity Group has been an ongoing partner with SRMH since their merger with Sentara in 2011 when we assisted with rebranding efforts. Through a combination of educational content, sponsorships, TV commercials, and other marketing efforts, we have worked with SRMH to build them up as a prominent member of the community.


  • TV Commercials
  • Graphic Designs for Large Prints
  • Testimonial Videos
  • Radio Advertisements

Sentara Orthopedics TV Commercial

For this commercial, we wanted to capture the impact their orthopedics team has on student-athletes in the community. To do this, our production team went to multiple locations to capture interviews and footage that best spoke to their talents. Services included:

  • Shot lists and video production planning across multiple days
  • High-quality audio recording
  • 4k video recording and photography
  • Video editing formatted for TV stations, website, and social media
  • Branded music and motion graphics

Atlantic Union Bank Center Pillar and Stair Design

As part of their sponsorship with James Madison University, SRMH wanted to make an impression with their stadium presence while promoting their sports medicine program. These stair graphics were designed to be eye-catching and reinforce their commitment to the community.

“Gravity Group excels at the details. Our television commercials have been nothing less than superior, featuring impressive techniques like 2.5-D animation. We end up with a product that’s unlike any other. And in a competitive market, what more could we ask for?”

– Sarah Wichael, Marketing and Communications Specialist, Sentara RMH Medical Center

Sentara RMH Hahn Cancer Center Testimonial  Video

There’s true power behind a person’s words when they talk about your brand, which is why we wanted to capture a heartfelt testimonial to help promote SRMH’s oncology services. This video was edited into three different versions to use across the web, digital ads, and TV commercials. Services included:

  • Shot lists and video production planning
  • Set dressing and high-quality audio recording
  • 4k video recording and photography
  • Video editing formatted for TV stations, website, and online ads
  • Branded music and motion graphics

This PSA was created as an educational piece in recognition of stroke awareness month. The goal was to help the general public identify the signs of stroke and bring attention to the condition. Services included script writing, voice-over auditions and selection, music, and editing.

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