When Your Mission is Your Brand

Not everyone is going to care about your business or organization, no matter how meaningful the work you do is. Seek out your niche audience, those are the people you’ll be able to move to support your mission.

Sometimes it takes approaching a problem from a different perspective to find your solution. In Pat’s case, he was several feet up in the air working on a habitat when he realized a solution that solved the problem of how to bring in the public without impacting the animals. It made all the difference in being able to expand their reach and further their mission.

Sometimes the most important thing isn’t the perfect degree or experience – it’s about people who have a burning passion for the mission. Find those people. Hire them — job duties can be taught.

Whether you’re dealing with humans or animals, leaders can use empathy to understand what works for one doesn’t necessarily work for another. For Pat, he personally meets every single animal they rescue to learn what that animal needs, because how they treat one tiger may not be what will work best for another.