Meet Ros–writer, editor, web and graphic designer, and head of internal marketing at Gravity Group.
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Visual Weight Matters in Marketing
Visual weight is so deeply embedded in design and marketing that it often goes unnoticed. In this post, I will explain how it can be used as an invaluable tool in design for marketing campaigns.
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Simple is Better: Ads that Showcase the Three Point Stance
Let’s take a look at some great ads that keep copy concise without sacrificing creativity!
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Meet Stephanie Sprouse, Designer
Meet the team! Stephanie Sprouse, graphic designer and illustrator, shares her experience at Gravity Group.
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The Creative Challenge
Get the creative juices flowing with this great exercise for teams.
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How Brand Concepts Inform Logo Design [A CASE STUDY]
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.
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Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
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How We Used Illustrated Characters to Reach Kids
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.
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A great handoff for Gravity!
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …
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What’s My Logo Supposed to Do, Anyway?
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …
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