Brian Thibodeau, Creative Director, Designer, discusses what drives creativity and creative work with our president, Steve Gilman.
Creativity takes many forms. Sometimes it looks like storyboards and strategy, other times it’s paint on canvas or a classroom full of new ideas. In this episode, we sit down with Brian to explore how art and strategy overlap, how teaching keeps ideas fresh, and why empathy is at the heart of great creative work. Brian shares stories from his time in agencies and his own studio, insights from his Art of the Audience and Purpose Labs workshops, and how projects like The Quarantine Portraits reminded him of the power of connection.
It’s an honest look at the restless, rewarding nature of creative work — and a reminder that curiosity, community, and a willingness to keep experimenting are what keep creativity alive. Whether you lead a team, design brands, or simply want to stay inspired, this conversation is a reminder that creativity thrives when you stay curious.
