Tag: Websites

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, […]

Experience Your Marketing

I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what […]

5 Website Shortcuts to Avoid

What’s the first thing you do when you’re looking for information? If you’re like most people, you go online and search for answers. So if we value the web so much, why do we take so many shortcuts when it […]