Tag: Creative

Season 4 Favorite Moments

Season 4 Favorite Moments

Podcast

From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.

Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.

Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Tara Lawell with host, Steve Gilman.

The Creative Leader

The Creative Leader

Podcast

Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.

Making Marketing Better

Making Marketing Better

Podcast

Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.

Creative Optimism

Creative Optimism

Podcast

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.

A Culture of Learning

A Culture of Learning

Podcast

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.