The future of content isn’t just about new technology—it’s about new conversations. William Mellis and Eric Markgraf share the vision behind Jupiter Festival and why they set out to create a new kind of gathering for the industry to learn, collaborate, and shape what’s next.
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.
Go behind the scenes with Gravity’s founder: learn what he does, and what motivated him to create Gravity Group in the first place.
![How Brand Concepts Inform Logo Design [A CASE STUDY]](https://www.gravitygroup.com/wp-content/uploads/2017/03/Brand-Concepts-Inform-Logo-Featured-Gravity-Group.gif){kind=logo}
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.