When we start work with a new client, we usually start with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful brand positioning in action.Read more of The Power of Positioning (Part 1)
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.Read more of 5 Steps for Your Brand Guide
One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …Read more of BOLD is BETTER for Your Brand
If you’re a branding nerd like me, Las Vegas is almost too much. Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark. And, believe me, there’s a lot of static. Just look at …Read more of My 2012 Top Vegas Brand!