In this post, we look at how to build a Brand Positioning Strategy and the foundational components of that strategy.
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Telling Your Brand Story
Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
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5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
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Power in Numbers: Strategies for Managing Your Social Brand as a Team
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
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7 Essential Marketing Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
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PROJECT
The Tweet Read Around the World
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express their dissatisfaction in an inc …
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