In this post, we look at how to build a Brand Positioning Strategy and the foundational components of that strategy.
Read more of The Power of Positioning (Part 2)
In this post, we look at how to build a Brand Positioning Strategy and the foundational components of that strategy.
Read more of The Power of Positioning (Part 2)Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
Read more of Telling Your Brand StoryMaintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
Read more of 5 Steps for Your Brand GuideWe share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
Read more of Power in Numbers: Strategies for Managing Your Social Brand as a TeamHere is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Read more of 7 Essential Marketing Books for Business LeadersIt wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a promoted tweet to express their dissatisfaction in an inc …
Read more of The Tweet Read Around the WorldGravity Group - 107 E Water St, Harrisonburg, VA 22801 - 540.433.3071 - [email protected]
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