Tag: brand architecture

PROJECT

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.

PROJECT

RMH New Hospital Brand Identity and Campaign

The move to a new, state-of-the-art LEED certified hospital marked an evolution in RMH Healthcare’s brand. To promote the new RMH Healthcare Hospital and Health Campus, Gravity Group collaborated with several design teams to develop a new brand identity and a fully integrated brand awareness campaign.

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