In this episode of Brand Story, our president, Steve Gilman, sits down with Jim Campbell, President and CEO of New Country Organics, to discuss what it means to build a business around something bigger than the product itself. After a career in financial services, Jim made a shift toward more purpose-driven work—helping farmers, families, and homesteaders take greater control over the food they produce and consume.
Not all companies start with a product. Some start with a belief.
In this episode, Jim Campbell reflects on the journey from corporate finance to leading a company rooted in organic agriculture and self-sufficiency. What began as a personal interest in raising animals and growing food evolved into a broader mission: giving people better options and more control over what they feed their families.
The conversation explores the realities of the modern food system and why more people are seeking alternatives to industrial agriculture. Jim shares insights on the rise of homesteading, the importance of transparency in food production, and why organic standards matter more than many people realize.
At its core, this episode is about building something meaningful. From how New Country Organics supports farmers and customers to how its team approaches customer care, Jim makes a compelling case that brands built on genuine purpose create stronger connections—and better outcomes.
