Episode 113
Brand Story Podcast

Leading with Community

featuring Neil Hayslett

CEO of Pendleton Community Bank

In this episode of Brand Story, our president, Steve Gilman, connects with Neil Hayslett, CEO of Pendleton Community Bank, for a conversation about leadership, staying close to the communities you serve, and carrying an organization's values forward through change and growth.

The strongest leaders know that progress doesn’t always require starting over. Sometimes, it begins with recognizing what’s worth carrying forward.

After more than 35 years in banking, Neil Hayslett stepped into the CEO role at Pendleton Community Bank following a carefully planned leadership transition. Rather than approaching the position with a mandate for sweeping change, Neil has focused on building on an established culture while bringing his own leadership style to the role. That includes becoming more intentional in how he connects with employees, taking a collaborative approach to decision-making, and creating opportunities for other leaders to grow.

The conversation also looks at what it means to be a community bank at a time when customers have more choices in how and where they manage their money. For Neil, community banking comes down to relationships—knowing the people and businesses you serve, showing up in the places they call home, and making decisions with an understanding of what those communities actually need.

As Pendleton Community Bank continues to grow and embrace new technology, Neil shares why progress doesn’t have to come at the expense of personal service. Whether it’s adopting new ways to make banking more accessible or preparing the next generation of leadership, his focus remains on moving forward without losing sight of the values and relationships at the heart of the organization.

About the Guest

Neil Hayslett

CEO of Pendleton Community Bank

Neil Hayslett is the CEO of Pendleton Community Bank and has more than 35 years of experience in banking and financial leadership. A CPA with a master’s degree in accounting from James Madison University, Neil joined PCB in 2020 and has since served as Chief Banking Officer, Chief Operating Officer, and President before stepping into the CEO role. Throughout his career, his experience has spanned banking, accounting, operations, strategy, and executive leadership.

From This Episode

Key Takeaways

  • Leadership doesn’t have to mean reinvention. Stepping into a new role can be an opportunity to protect what’s working while making thoughtful changes that reflect your own leadership style.
  • Leave room for other perspectives. Experience can bring greater confidence in knowing when to speak up, when to listen, and when someone else’s idea may lead to a better solution.
  • Values matter most when they’re lived. Core values become meaningful when they influence everyday decisions, recognition, accountability, and the way an organization treats its employees, customers, and community.
  • Growth doesn’t have to come at the expense of connection. An organization can expand its reach while staying close to the people it serves when relationships and local understanding remain part of how it operates.
  • Technology and personal service can work together. Digital tools don’t have to replace human connection. Used thoughtfully, they can make service more accessible while preserving the relationships that set an organization apart.

Why This Conversation Matters

Growth and change can create pressure to leave behind the qualities that made an organization successful in the first place. Neil’s perspective offers another way to think about progress: evolve where it makes sense while staying clear about the values that shouldn’t change.

That balance matters well beyond banking. As businesses navigate leadership transitions, new technology, and changing customer expectations, the challenge is not simply keeping up. It’s finding ways to move forward while continuing to show people, through your actions, what your organization stands for.

How to Apply This

  • Before making changes in a new leadership role, identify what already works and deserves to be protected.
  • Create space for other leaders to participate in decisions, both to strengthen the outcome and prepare them for greater responsibility.
  • Look at how your core values show up in real decisions and behaviors—not just how they’re communicated.
  • Stay close enough to your customers and communities to understand what they actually need as your organization grows.
  • Use technology to give people more ways to connect with your business rather than treating digital and personal service as an either-or choice.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

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