Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, has his two degrees in journalism to thank for greatly shaping the way he approaches content marketing. After spending 14 years in the competitive field of sports marketing at the NFL and Red Bull, Khalil returned to his alma mater to lead a team of content marketers all dedicated to advancing the JMU brand.
Khalil takes us through the content creation process, from finding and telling stories with a journalistic eye and why content should celebrate and not sell, to staying on top of content trends and why understanding your audience is key to success.
About the Guest
Director of Branded Content and Executive Editor at James Madison University
What he does
Khalil leads a team of content marketers in his role of Director of Branded Content and Executive Editor at James Madison University
James Madison University
Words of Wisdom
“Words truly matter. Everybody in marketing recognizes the power of video as a tool, but inclusive and precise language that leaves no holes, that’s what truly matters.”