Episode 33
Brand Story Podcast

A Social Media Lighthouse

featuring Maayan Gordon

Content Creator, Influencer

Maayan Gordon, Content Creator and Influencer, shares her career journey and social media insights with our president, Steve Gilman.

With over two million TikTok followers and a growing LinkedIn audience, Maayan’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she used the power of social media to evolve her hobbies into successful businesses, and today she’s helping other small businesses do the same.

In this episode, Maayan talks about the long-term benefits of social media and why your content should act as a lighthouse instead of a tugboat. We discuss her journey across the country helping small businesses with content creation, and the mindset of building long-term customer loyalty over short-term profit. Whether you’re a small business or a large company, Maayan’s marketing recommendation is the same – work to overcome the fear of the result by seeing the value in just the action.

About the Guest

Maayan Gordon

Content Creator, Influencer

Maayan is a social media influencer, content creator, and founder of Maayan Gordon Media. She currently has 2.3 million TikTok followers and is hosting Hootsuite’s Main Street Tour – traveling across the continental U.S. to create content and capture the stories of small businesses. She was previously named one of 2020’s Digital Business Women’s Female Tech Leaders and her first book is due to release in 2023.

Quickfire Q&A

If you could go back and give your younger self any advice, what would it be?

Maayan: I think definitely reading earlier. I think that would’ve helped me from an emotional perspective greatly. But I’m also of the mindset of like, if I had to go back and redo everything, I’d probably redo it exactly the same, because I am really happy with where my life is now.

If you weren't a marketer, what do you think you would be?

Maayan: I love reading, writing, and research. So what I’m doing now is spending a lot of time writing my first book. I think that’s gonna be a lifelong passion. I also love art. I continued blowing glass even after I stopped selling glass. It’s very meditative. It’s very therapeutic and it feels wonderful to create something beautiful.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.