Maayan Gordon, Content Creator and Influencer, shares her career journey and social media insights with our president, Steve Gilman.
With over two million TikTok followers and a growing LinkedIn audience, Maayan’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she used the power of social media to evolve her hobbies into successful businesses, and today she’s helping other small businesses do the same.
In this episode, Maayan talks about the long-term benefits of social media and why your content should act as a lighthouse instead of a tugboat. We discuss her journey across the country helping small businesses with content creation, and the mindset of building long-term customer loyalty over short-term profit. Whether you’re a small business or a large company, Maayan’s marketing recommendation is the same – work to overcome the fear of the result by seeing the value in just the action.