Why Video Marketing is Important for your Brand blog cover image.

Why Video Marketing is Important for Your Brand

Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.

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A testimonial with a farming couple

The Key to Making a Great Video Testimonial: Listening

Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.

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Mark adjusts the steadicam

Meet Mark Fenton, Videographer

Meet the team! Mark Fenton, videographer, editor, and all-around Media Specialist shares his experience at Gravity Group.

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Six-Second Storytelling

Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.

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Gravity Group's production van and equipment

Meet Our New Production Van

Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.

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Favorite Video Tech of 2016 Featured Image

Mark’s Favorite Video Tech of 2016

From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).

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