Marketing

Gravity Group Recognized by Adweek

I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tables were turned on us. Adweek, a…

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Tips for Creating A Marketing Plan

Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing plan for next year so that you don’t miss valuable opportunities to reach your audience.

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Know Your Audience. And Speak to It.

Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and services to its target audience.  The problem was that we didn’t actually target our audience (even though we had spent resources defining it).

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The Key to Increasing Sales: Ask Questions

Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales trainer who was interviewed by Johnny Carson. Carson asked the salesman to sell him something, to which the salesman replied,…

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Results powered by Integrated Marketing

About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results are looking very positive.  I believe that the early success we are seeing and, ultimately, the overall success of the campaign can…

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Your Undivided Attention - Five Steps to Active Listening.

Your Undivided Attention – Five Steps to Active Listening

When is the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is the ability to listen. And it seems like so many people don’t know how to listen anymore. Maybe it’s a symptom of our social media-obsessed world. Or, maybe many of us never really…

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