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Brand and Marketing Resources from Gravity Group
The Creative Reset
100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.
Why Video Marketing is Important for Your Brand
Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.
Marketing’s Measurement Reset
Data is everywhere. But making sense of it? That’s where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don’t always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world.