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Brand and Marketing Resources from Gravity Group
Why “Good Enough” Marketing Is Quietly Costing You Growth
Most marketing teams aren’t failing. They’re busy. They’re active. They’re checking boxes, launching campaigns, posting regularly, sending emails, trying new tools, and doing all the things a “healthy” marketing program is supposed to do. And yet… the results look the […]
The Creative Reset
100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.
Why Video Marketing is Important for Your Brand
Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.