Recently, after the presentation of a new brand identity package, the very well meaning client told me that we at Gravity “are like alchemists!” Blushing a little, I profusely thanked her and went on my way. …then I read the definition of alchemy: “An …Read more of Your Brand Doesn’t Need An Alchemist
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and services to its target audience. The problem was that we did …Read more of Know Your Audience. And Speak to It.
Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales trainer who was interviewed by Johnny Carson. Carson …Read more of The Key to Increasing Sales: Ask Questions
What a fun project! Here’s a quick pic from a shoot we wrapped last week for one of our favorite clients, DuPont Community Credit Union. We were shooting stills of “scenes” at the credit union, and the still sequences will later be used by a 3D animato …Read more of What a fun project!
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results are looking very positive. I believe that the early suc …Read more of Results powered by Integrated Marketing
When is the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is the ability to listen. And it seems like so many people don’t know how to listen anymore. Maybe it’s a symptom of our hyper tw …Read more of Your undivided attention – five steps to active listening
The move to a new, state-of-the-art LEED certified hospital marked an evolution in RMH Healthcare’s brand. To promote the new RMH Healthcare Hospital and Health Campus, Gravity Group collaborated with several design teams to develop a new brand identity and a fully integrated brand awareness campaign.Read more of RMH New Hospital Brand Identity and Campaign