We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tab …Read more of Gravity Group Recognized by Adweek
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing plan for next year so that you don’t miss valuable oppor …Read more of Tips for Creating A Marketing Plan
We were honored to provide an off-site visit for the Anabaptist Communicators Conference, hosted by Eastern Mennonite University. After presenting at EMU earlier that day and having a great Q&A session with this brilliant group of communicators, we …Read more of We were honored…
Recently, after the presentation of a new brand identity package, the very well meaning client told me that we at Gravity “are like alchemists!” Blushing a little, I profusely thanked her and went on my way. …then I read the definition of alchemy: “An …Read more of Your Brand Doesn’t Need An Alchemist
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and services to its target audience. The problem was that we did …Read more of Know Your Audience. And Speak to It.
Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales trainer who was interviewed by Johnny Carson. Carson …Read more of The Key to Increasing Sales: Ask Questions
What a fun project! Here’s a quick pic from a shoot we wrapped last week for one of our favorite clients, DuPont Community Credit Union. We were shooting stills of “scenes” at the credit union, and the still sequences will later be used by a 3D animato …Read more of What a fun project!
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results are looking very positive. I believe that the early suc …Read more of Results powered by Integrated Marketing