It’s great when you can create a theme for a campaign that actually works – a through-line that effectively strings messages together and makes the audience recognize your “look” almost immediately. But, like every positive in marketing, there’s a pot …Read more of Dear T-Mobile – Please Stop
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These cameras both shoot “RAW” video – or video that is uncompres …Read more of The Pros and Cons of RAW Capable Video Cameras
If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my new favorite pastime – golf. I never would’ve thought I’ …Read more of Turn Your Game Around
Virginia Mennonite Retirement Community (VMRC) wanted materials to support fundraising efforts for their their new, innovative long-term care neighborhood, Woodland Park. Gravity Group and VMRC worked closely to develop a campaign that focused on Woodland Park being the next step in VMRC’s long-history of high-quality, innovative care.Read more of VMRC Woodland Park Fundraising Campaign
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and upset the gift-giver who’s anxiously awaiting your re …Read more of Three Benefits of Digital Marketing
We’re sad to see Clay Showalter, our beloved Media Specialist, leave Gravity after 7 years. But, we’re also thrilled to have Mark Fenton – another deeply talented EMU grad like Clay! – join us this July. What a great handoff, and we’re looking forwar …Read more of A great handoff for Gravity!
I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tab …Read more of Gravity Group Recognized by Adweek
So you’ve decided it’s time for a new logo. You’ve started to review some design concepts, and then something funny happens. You become lost. Designs start to look the same, you lose track of which designs you’ve changed and which you haven’t. It c …Read more of What’s My Logo Supposed to Do, Anyway?
Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing plan for next year so that you don’t miss valuable oppor …Read more of Tips for Creating A Marketing Plan
We were honored to provide an off-site visit for the Anabaptist Communicators Conference, hosted by Eastern Mennonite University. After presenting at EMU earlier that day and having a great Q&A session with this brilliant group of communicators, we …Read more of We were honored…