In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative, you often get empty messaging and wasted opportunity. …Read more of Brand gut check
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant in question was billed as a branding expert. Second, w …Read more of Confusing Brand with Brand Identity
PART ONE – “Learn from the past…and from Interstate Department Stores” The servers at the Starbucks around the corner from my house make me feel at home. They know my name, where I live, even my favorite drink (a grande Americano). And, in return, I sh …Read more of Open Letter to Starbucks, Pt. 1
With our 1st annual Brand Challenge, we’re challenging you – our hometown readers, clients and friends – to take a little time and nominate a small nonprofit that needs brand or marketing help. If you don’t work or volunteer at a small nonprofit, then …Read more of So what’s this “Brand Challenge” thing?
We’ve all heard the expression, “The Devil is in the details”. Typically, we understand that to mean that, hidden in the details of any deal, contract, or service is that element that will burn you. Well, it turns out that that phrase is actually a va …Read more of Customer service – it’s in the details
The move to a new, state-of-the-art LEED certified hospital marked an evolution in RMH Healthcare’s brand. To promote the new RMH Healthcare Hospital and Health Campus, Gravity Group collaborated with several design teams to develop a new brand identity and a fully integrated brand awareness campaign.Read more of RMH New Hospital Brand Identity and Campaign