A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.Read more of What is Brand Architecture?
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.Read more of How Brand Concepts Inform Logo Design [A CASE STUDY]
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.Read more of A New Look and Website for Gravity Group
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.Read more of Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
ComSonics, Inc. needed to update their brand identity to reflect their historic and multi-faceted brand. ComSonics’ new logo and look embraces the present and the future, but also honors the past.Read more of ComSonics Logo and Brand Identity
DuPont Community Credit Union wanted to reach out to potential members in a memorable and honestly straightforward way about how banking at the credit union is truly unique. Gravity Group produced an integrated campaign that centered around a key theme and hashtag, #EveryMemberEveryDay.Read more of DCCU “Every Member Every Day” Campaign
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.Read more of How We Used Illustrated Characters to Reach Kids