DuPont Community Credit Union wanted to reach out to potential members in a memorable and honestly straightforward way about how banking at the credit union is truly unique. Gravity Group produced an integrated campaign that centered around a key theme and hashtag, #EveryMemberEveryDay.Read more of DCCU “Every Member Every Day” Campaign
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.Read more of How We Used Illustrated Characters to Reach Kids
In preparation for their 2017 Centennial celebration, Eastern Mennonite University wanted to re-assess how well their logo fit their mission, values, and current position. Gravity Group collaborated with EMU to gain input from a wide array of stakeholders on a design direction, and designed a new logo that reflected their multi-faceted culture.Read more of EMU Logo Revitalization
The Green Valley Book Fair was opening for the season and needed to let their audience know when they would be open and feature a selection of their new inventory. Gravity Group planned and produced an integrated campaign that included traditional media, web banners, email, and a unique radio partnership with a local radio group.Read more of Green Valley Book Fair Integrated Campaign
DuPont Community Credit Union needed a responsive website with an updated design that better fit its brand and was built on a user-friendly interface. Gravity Group built a responsive website that fits DCCU’s brand, is easy to navigate and update, and includes functionality such as web content optimization, a robust event calendar, social media integration, and more.Read more of DCCU Website Development
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …Read more of Is Brand Personality Important?
One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position – that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position i …Read more of BOLD is BETTER for Your Brand
At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each year to help with their marketing and brand awareness …Read more of Gravity Group’s 2014 Brand Challenge
Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals to the true head of the household – the family dog. Subaru does an excellent job of knowing their audience and their brand, a thing I’ve learned a lot about since I got my new position as office dog.Read more of Dog Tested. Dog Approved.