Gravity Group developed a :30 video for digital placement that transports the viewer “through” the Farmer Focus label as part of SVO’s national brand campaign.
Read more of Shenandoah Valley Organic Farmer Focus Brand Campaign
PROJECT
Alliance for the Shenandoah Valley Logo Design
Gravity Group worked with the newly-formed Alliance for the Shenandoah Valley to create a vibrant, clean, and eye-catching look that reflects their mission.
Read more of Alliance for the Shenandoah Valley Logo Design
PROJECT
The Power of Positioning (Part 1)
When we start work with a new client, we usually start with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful brand positioning in action.
Read more of The Power of Positioning (Part 1)DCCU Brand Campaign – “Your Story Is Our Story” (Teacher)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Teacher) PROJECT
Brand and Marketing Industry Updates for June and July
A quick update on the brand and marketing industry over the past two months, from new Instagram and YouTube app features, to an enjoyable The North Face campaign and Google SEO research.
Read more of Brand and Marketing Industry Updates for June and July
PROJECT
Brand and Marketing Industry Updates for April and May
A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
Read more of Brand and Marketing Industry Updates for April and MayDCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
PROJECT
Brand and Marketing Industry Highlights from March & April
A quick update on brand and marketing industry updates over the past two months, from Google curbing “bad ads” to resources for businesses looking to get started on Pinterest, and trends in native advertising.
Read more of Brand and Marketing Industry Highlights from March & April
PROJECT
5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
Read more of 5 Steps for Your Brand Guide
PROJECT
Brand and Marketing Industry Highlights from January
Check out some exciting industry updates from the past month!
Read more of Brand and Marketing Industry Highlights from January