A quick update on brand and marketing industry updates over the past two months, from Google curbing “bad ads” to resources for businesses looking to get started on Pinterest, and trends in native advertising.Read more of Brand and Marketing Industry Highlights from March & April
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.Read more of 5 Steps for Your Brand Guide
Check out some exciting industry updates from the past month!Read more of Brand and Marketing Industry Highlights from January
Gravity Group partnered with our local United Way chapter to help them clearly tell their story, define their success within the community, and encourage donors and volunteers to become more involved with their organization.Read more of United Way Brand Assessment and Annual Report
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team
A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.Read more of What is Brand Architecture?
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.Read more of How Brand Concepts Inform Logo Design [A CASE STUDY]
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.Read more of A New Look and Website for Gravity Group