When we start work with a new client, we usually start with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful brand positioning in action.
Read more of The Power of Positioning (Part 1)DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Teacher)
A quick update on the brand and marketing industry over the past two months, from new Instagram and YouTube app features, to an enjoyable The North Face campaign and Google SEO research.
Read more of Brand and Marketing Industry Updates for June and July
A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
Read more of Brand and Marketing Industry Updates for April and MayDuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
Read more of DCCU Brand Campaign – “Your Story Is Our Story” (Farmer)
A quick update on brand and marketing industry updates over the past two months, from Google curbing “bad ads” to resources for businesses looking to get started on Pinterest, and trends in native advertising.
Read more of Brand and Marketing Industry Highlights from March & April
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
Read more of 5 Steps for Your Brand Guide
Check out some exciting industry updates from the past month!
Read more of Brand and Marketing Industry Highlights from January
Gravity Group partnered with our local United Way chapter to help them clearly tell their story, define their success within the community, and encourage donors and volunteers to become more involved with their organization.
Read more of United Way Brand Assessment and Annual Report
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team