In this post, we look at how to build a Brand Positioning Strategy and the foundational components of that strategy.
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PROJECT
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
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PROJECT
Telling Your Brand Story
Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
Read more of Telling Your Brand StoryHappy Birthday, SVO!
Congratulations to our client Shenandoah Valley Organic on five years of improving the lives of farmers, chickens, and home cooks.
Read more of Happy Birthday, SVO!Shenandoah Valley Organic Farmer Focus Brand Campaign
Gravity Group developed a :30 video for digital placement that transports the viewer “through” the Farmer Focus label as part of SVO’s national brand campaign.
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PROJECT
Alliance for the Shenandoah Valley Logo Design
Gravity Group worked with the newly-formed Alliance for the Shenandoah Valley to create a vibrant, clean, and eye-catching look that reflects their mission.
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PROJECT
The Power of Positioning (Part 1)
When we start work with a new client, we usually begin with Brand Position because of the important role it will play in any marketing we develop. Here’s an exercise you can do to witness successful positioning in action.
Read more of The Power of Positioning (Part 1)DCCU Brand Campaign – “Your Story Is Our Story” (Teacher)
DuPont Community Credit Union wanted to reinforce their genuine commitment to the Shenandoah Valley community and their continued support of all of their members’ stories. Gravity Group collaborated with DCCU to produce an integrated campaign around an archetype character, or portrait, of a DCCU member in the Shenandoah Valley.
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Brand and Marketing Industry Updates for June and July
A quick update on the brand and marketing industry over the past two months, from new Instagram and YouTube app features, to an enjoyable The North Face campaign and Google SEO research.
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PROJECT
Brand and Marketing Industry Updates for April and May
A quick update on the brand and marketing industry over the past two months, from the effect of GDPR on digital marketing to Chrome’s increased security standards, plus a fun story about Superhero Moms!
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