Strategic Assessments to Refocus,
Realign, & Move You Forward
A Clearer Picture of Where You Are Now—and Where to Go Next
You’ve grown. Your market has shifted. Your goals have evolved.
But has your brand and marketing kept up?
A Clearer Picture of Where You Are Now—and Where to Go Next
You’ve grown. Your market has shifted. Your goals have evolved.
But has your brand and marketing kept up?
Sometimes what worked when you were getting started doesn’t serve where you’re headed. That’s where we come in.
At Gravity, we offer holistic assessments that give you a clear, honest look at what’s working, what’s not, and what needs to evolve to support your next chapter. Whether you’re preparing for a rebrand, refining your strategy, or just wondering if your marketing is doing what it’s supposed to, we can help.
What’s a Brand & Marketing Assessment?
Think of it as a health check for your brand. We take a strategic, human-centered look at how your brand and marketing efforts are performing and how they align with your business today.
An assessment helps you:
- Identify missed opportunities and underperforming areas
- Clarify your strengths and differentiators
- Align your efforts with your current goals—not just your past habits
- Build a roadmap that’s realistic, actionable, and built around your business
No finger-pointing. No fluff. Just thoughtful insight and actionable recommendations that reflect where you are and where you want to go.
Our Approach
We know how personal this work is. You’ve built something real, and taking a critical look at it can be hard. That’s why we approach assessments with curiosity, not criticism. We’re here to uncover what’s possible, not point out what went wrong.
Every assessment is tailored to your needs, and may include:
- Social media performance and channel strategy
- Focus groups and/or surveys with key stakeholders
- Brand positioning, identity, and visual consistency
- Website effectiveness and user experience
- Messaging, tone, and brand voice
- Audience targeting and segmentation
- Media mix and marketing performance
- Internal brand alignment and team understanding
We look at the full picture—from internal alignment to external impact—and give you the clarity you need to move forward with confidence.
“Partnering with Gravity Group has been a game-changer. Their team took the time to understand the purpose of WVU Medicine, our team, and our place in the community. Their assessment helped us reconnect with our patients and reengage our physicians, staff, and neighbors with intention. We appreciate the relationship we’ve built with Gravity Group and are proud of the trust we’ve gained in our community.”
“Partnering with Gravity Group has been a game-changer. Their assessment helped us reconnect with our patients and reengage our physicians, staff, and neighbors with intention.”
Ready to See Where You Stand?
Send us a message and let’s take a look together.
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