Steve Gilman

Dodge and Anchorman: Win-Win Cross Marketing!

It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film “Anchorman 2” have produced.

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6 Tips for Stronger Presentations

Do your presentations fall flat? Does your audience seem bored?  You worked to make sure your slides were dynamic and made sure that your points were clear, and still you flopped.  What you probably missed was establishing an authentic connection with your audience and telling them a clear story. While good design is always important,…

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Truth in Marketing – The Power of the Consumer Review

The era of making exaggerated product claims is long dead – at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected, consumer-driven world we now live in, unethical marketing and sales tactics will not continue to work.

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Effective Content Marketing

What is Content marketing?  It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc.  The brand is the publisher and often offers the content for free. Content marketing is “owned media” and is designed to leverage the strengths of search marketing and social channels. It is…

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