Steve Gilman

Your Undivided Attention - Five Steps to Active Listening.

Your Undivided Attention – Five Steps to Active Listening

When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how to listen anymore. Maybe it’s a symptom of our social media-obsessed world. Or, maybe many of us never really learned…

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What is Brand Architecture?

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.

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The New Era of Networking

Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+ months, it’s clear what we once considered networking has vastly changed. As with everything in the pandemic era, those who pivoted not only their…

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Creating a Thriving Workplace Culture

Creating a Thriving Workplace Culture

If the last 18 months have taught us anything, it’s that a thriving workplace culture isn’t limited to a pseudo-modern company that offers beer and ping pong. No, it’s that thriving workplaces actually don’t even start in a place. They start with the individual worker. They start with you. They start with us. As businesses…

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