Steve Gilman

The New Era of Networking

Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+ months, it’s clear what we once considered networking has vastly changed. As with everything in the pandemic era, those who pivoted not only their…

Read More

Creating a Thriving Workplace Culture

If the last 18 months have taught us anything, it’s that a thriving workplace culture isn’t limited to a pseudo-modern company that offers beer and ping pong. No, it’s that thriving workplaces actually don’t even start in a place. They start with the individual worker. They start with you. They start with us. As businesses…

Read More

A Conversation with George Tannenbaum

Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum.

Read More
Is Your Office On-Brand?

Is Your Office On-Brand?

Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.

Read More
Telling Your Brand Story

Telling Your Brand Story

Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.

Read More
Brand Guide (your logo here)

5 Steps for Your Brand Guide

Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.

Read More