Steve Gilman
The New Era of Networking
Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+ months, it’s clear what we once considered networking has vastly changed. As with everything in the pandemic era, those who pivoted not only their…
Creating a Thriving Workplace Culture
If the last 18 months have taught us anything, it’s that a thriving workplace culture isn’t limited to a pseudo-modern company that offers beer and ping pong. No, it’s that thriving workplaces actually don’t even start in a place. They start with the individual worker. They start with you. They start with us. As businesses…
A Conversation with George Tannenbaum
Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum.
Is Your Office On-Brand?
Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.
Telling Your Brand Story
Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.