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Brand and Marketing Resources from Gravity Group

The Evolution of Branding

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.

Community in Advertising

Gina Grillo, President and CEO of The ADVERTISING Club of New York, joins us on episode 88 of Brand Story to talk about building community in advertising, staying relevant through change, and why it’s time to rethink who gets a seat at the table. From championing diversity to shaking up the ANDY Awards, Gina shares what it takes to lead with intention—and why bravery still matters in creative work.

Fearless Design

What does it look like to lead with both intuition and intention? As Partner and Global Head of Design at Known, Aya Baeshean brings a fresh, fearless perspective to the world of branding. In episode 87 of Brand Story, Aya shares how her early experiences as a multicultural, multilingual child shaped her creative voice and ultimately her approach to leadership. She opens up about the power of immersive travel and volunteer work, the importance of emotional safety in creative teams, and how breaking down traditional structures can lead to better, faster, more human work.