Toby Myles, Strategic Copywriter, shares her thoughts on storytelling and building genuine connections with our president, Steve Gilman
Toby Myles knows the power of a good story, and she’s built her business on helping others tell theirs. As the founder of Toby Myles Copywriting and the host of Her Origin Story podcast, Toby prioritizes connection over conversion and believes in running a “life-first” business—one focused on flexibility, family, and freedom.
In this episode, Toby shares how her 15-year career in corporate marketing led to an unexpected turning point, and how personal challenges pushed her to create a business that works for her life, not the other way around. She talks about why storytelling is the most human (and effective) marketing tool we have, how to spot stories hiding in plain sight, and why marketers should be collecting them like currency.
From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that matter most. Whether you’re a marketer, entrepreneur, or just someone who loves a good story, this conversation will leave you inspired to make storytelling a core part of your brand.
