WVU Medicine Uniontown Hospital
Case Study
Uniontown Hospital, a proud member of the WVU Medicine family, is a full-service healthcare facility dedicated to providing compassionate, high-quality care to the residents of Fayette County, PA and surrounding communities.
Gravity Group partnered with Uniontown Hospital to elevate awareness of the care they provide and to highlight the advantages of their connection to WVU Medicine. Through strategic marketing and storytelling, we helped position the hospital as a trusted destination for care and a growing resource within the region.
Because healthcare decisions are deeply personal, it’s important for Uniontown Hospital to highlight their dedicated staff and communicate the exceptional care they provide every day.
Through thoughtful messaging and compelling visual content, we helped Uniontown Hospital bring its story to life—building trust, deepening community loyalty, and positioning the hospital as the preferred choice for care.
Since partnering with Gravity Group, Uniontown has elevated its brand presence, increased visibility across traditional and digital channels, and strengthened its reputation as a leading healthcare provider in the region through strategic marketing and targeted promotion of key service lines.
Our Work in Action
- Radio & Streaming Audio
- Social Media
- Photography
- Digital Campaign Planning & Management
- Recruitment Marketing
- Traditional & Digital Media Placement
- Internal Communications Resources.
- Full-service Video Production:
- Testimonials, TV and digital ads, facility tours, brand videos, social media clips, recruitment videos, and web videos.
Reaching the Right People Through Smart Digital Strategy
Through targeted digital campaigns, we helped Uniontown Hospital connect with ideal audiences—engaging the right people at the right time with messaging that drives action.
Omni-Channel Campaigns Completed
Impressions on Paid Content
Average Percent Increase in Web Traffic During Campaigns
A New Day for Uniontown Hospital
To help Uniontown Hospital increase its brand awareness and reinforce its position as a trusted, compassionate healthcare provider, we developed and launched the “A New Day” campaign. This initiative marked a new chapter for the hospital—one rooted in renewed leadership, modern care, and a deeper commitment to the community. Our work included full campaign planning, content creation, and advertising/media strategy to ensure the message reached audiences across multiple platforms with impact and empathy.
For this campaign, our primary services included:
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End-to-end campaign development and messaging strategy
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Creative direction and visual branding for all campaign assets
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On-location video and photo production to highlight the people, spaces, and spirit of Uniontown Hospital
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Graphic design for digital and print collateral
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Media planning and ad placement across traditional and digital platforms
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Tone and voice development to guide all future communications
Campaign Samples
Banner/Display Ad
Brand Awareness Video Ad
Promoting Services That Meet Community Needs
Sports Medicine at WVU Medicine Uniontown Hospital’s Orthopedics and Spine Center
Now part of the WVU Medicine system, Uniontown Hospital is expanding access to advanced care and bringing new, high-quality services to the community. Through it all, their team remains driven by a shared purpose: to make a meaningful impact in the lives of their neighbors.
When Uniontown Hospital identified the need for expanded services—like their Orthopedics and Spine Center and new Birthing Center—we partnered closely with their dedicated team to bring those services and their stories to the forefront.
While Uniontown’s experts focused on delivering exceptional care, we focused on making sure those efforts reached the people who needed them most.
Through a blend of compelling video, targeted social media, print, display, and TV, we’ve crafted numerous integrated campaigns that communicate not only the availability of new services but the human impact behind them.
Among many others, these campaigns featured real stories, compassionate care, and a clear message: better healthcare is close to home.
WVU Medicine Uniontown Hospital’s Birthing Center
Build Trust. Drive Action. Get Results.
From strategy to execution, we’ll help your brand connect with the people who need you the most.