Challenge: Weaver’s Flooring America wanted to take full advantage of targeted placement opportunities by utilizing pre-roll video. These short, promotional videos help clients reach segmented audiences before the content they’ve clicked begins to play. For their video to be effective, Weaver’s Flooring America needed to grab the viewer’s attention by offering a unique selling point in under fifteen seconds.
Solution: Gravity Group produced a fifteen second video that showcases the variety of in-stock flooring options available at Weaver’s Flooring America’s locally-owned shop. The footage shows Weaver’s friendly staff working closely with customers inside their showroom. Featuring their products while also promoting the one-on-one attention customers receive helps Weaver’s distinguish themselves from other flooring stores.