Raising awareness around a sensitive topic like HIV and STI testing can be tricky. That’s why it was so rewarding when Gravity Group received the opportunity to work on messaging that combats the stigma around this topic with some great local partners. We worked with the Virginia Department of Health, HCHC, and Strength In Peers to develop a campaign that presented facts about testing in a refreshing and direct way. The campaign included digital video animations, banner ads, print messages, and radio spots.
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