- General TV spot
- Open house TV spot
- Radio ads
- Print ads
Challenge: Sentara RMH needed to promote their innovative new Orthopedic Center, which features imaging services, rehab therapy, and the latest technology found in the region all under one roof. To effectively promote the center before it opened, however, production for the television spot needed to happen in a half-completed facility.
Solution: Gravity group adopted a “2.5D” approach for the campaign, where photographs featured in the television spots seemed to “come to life” for the audience. Not only did this present an innovative and high-tech look that matched the brand message of the new center, it also allowed for Gravity Group production crews to photograph the center while it was still being finished (various scene elements could be Photoshopped in, manipulated, etc). The result was an intriguing approach, and a visually stunning campaign for the center that was ready for the public by the date it opened.