- Brand ID
- Brand awareness campaign
- :60 second TV spot
- :60 second TV spot featuring heart and vascular services
- :60 second radio spot
Challenge: The move to a new, state-of-the-art LEED certified hospital marked an evolution in RMH Healthcare’s brand. Our challenge was to accurately reflect the many facets of this new facility and brand identity, while staying true to the healthcare provider’s brand pillars.
Solution: To promote the new RMH Healthcare Hospital and Health Campus, Gravity Group collaborated with several design teams to develop a new brand identity and a fully integrated brand awareness campaign. The new brand identity included a new health system name and logo, as well as a new brand architecture, signage design, and a new website. The color schemes and design elements reflect the high-end, “green” nature of RMH Healthcare’s new hospital. Gravity Group also developed a multi-tiered integrated campaign (including television spots featuring 3-D animations, web, print, and social) that achieved great results and gave RMH Healthcare a fresh new look.
The new brand identity was well received by the community and RMH stakeholders, and the campaign increased unique visits to RMHonline.com by over 1008%.