- Booker and friends
- Adventure Tales story time space
- Other interactive exhibits
- T-shirts, stickers, and other materials featuring Adventure Tales characters
Challenge: A key focus of the Green Valley Book Fair is instilling a love of reading in children and promoting childhood literacy. They were going to begin hosting a story time for kids in a newly-renovated section of the book fair and needed a story-time mascot that would appeal to kids.
Solution: Gravity Group collaborated with the book fair to create Booker the Fox, an illustrated animal mascot to represent Adventure Tales story time. We also designed a group of illustrated animals to represent their other kids’ events and initiatives. These animal mascots not only appeal to children, they also provide a consistent design element across materials – they’ve been featured on everything from stickers and T-shirts to life-size cutouts, bookmarks, and more.
The design of each animal was very intentional – the types of animals were chosen because of their associated characteristics (witty and sly fox, wise owl, etc.) and their facial expressions and poses were designed to be friendly and to speak to a younger audience.
Read more about Booker: Getting Silly With Characters — How We Used Illustrated Characters to Reach Kids