Challenge: Green Valley Book Fair was hosting a kids’ Book or Treat event for Halloween and needed a way to get people talking about it and share event details leading up to the big day.
Solution: Gravity Group created a Facebook event for Book or Treat as a means to spark interest and engage with people planning to attend. Regular posts leading up to the event featured questions that inspired interaction, as well as important information about the day’s activities. Book or Treat was primarily promoted via Facebook, and the result was hundreds of costume-clad children excited to be at the book fair (and eat candy).
Facebook Event Page
Facebook Posts and Feedback